Title: Research at the Crossroad of Finance. Marketing and Operations for Sustainable Business
Subject Classification:  Business and Management. Sustainability. History  
BIC Classification: KJ. KF. RNU
BISAC Classification: BUS008000. BUS072000. BUS071000
Binding: Hardback. eBook
Publication date: 18 Feb 2025
ISBN (Hardback): 978-1-80441-328-9
ISBN (eBook): 978-1-80441-329-6

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Description

This book collects research studies connecting Finance. Marketing and Operations to Sustainable Business. Readers can find the output of scholars' efforts worldwide. from Latin America to Asia through Europe and Africa. Each chapter addresses the challenges to making business sustainable through several lenses. e.g. using various research methodologies. focusing on several geographical locations. or examining one or more specific businesses and industries. This book targets several audiences: Students looking for insights into interdisciplinary studies bridging business and sustainability; research scholars; and practitioners. who will find helpful research findings to steer their decision-making towards more sustainable business. Sections include Environmental Protection; Marketing and Consumer Insights; Local and Global Operations; Organizational Culture; and Human Capital.

Biography

Editor(s):  Dr. Giuseppe Catenazzo is the Dean of Academics at Helvetic Business School and Head of Research. American Institute of Applied Sciences (AUS) in Switzerland. Dr. Mélanie Florence Boninsegni is Assistant Professor at IPAG Business School. Paris. France. Dr. Emmanuel Fragnière. is Professor at HEG Valais/Wallis – University of Applied Sciences in Western Switzerland. Dr. Sajal Kabiraj is Principal Lecturer at the Faculty of Business and Hospitality Management at LAB University of Applied Sciences. Finland. and Adjunct Faculty at AUS. Switzerland. Mr Vedran Milojica is a PhD Candidate at Faculty of Tourism and Hospitality Management. University of Rijeka. Republic of Croatia. Dr. Aleksandra Zając is a Researcher at AUS. Switzerland. and Lecturer at the University of Applied Sciences in Racibórz. Poland.

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